PDA – People. Data. Analytics. presents the 2025 Driver Retention Report, drawing from thousands of direct driver conversations and four quarters of retention data to reveal the defining trends shaping driver behavior heading into 2026. This year’s findings show that retention was driven less by incentives and more by execution—where equipment reliability, miles predictability, and consistent communication determined whether drivers stayed or left. As competition for drivers begins to intensify and the labor pool tightens, the report delivers clear, data-backed insights into why predictability beat promises in 2025—and what carriers must execute consistently to strengthen retention moving forward.
